Sonam Kapoor names first south asian global ambassador for Dior. Soon she will represent the creative director Maria Garzia Chiuri's latest collection.
Sonam Kapoor & DIOR
Luxury fashion houses across the world continuously work on expanding their global presence. India has recently moved to the forefront with some of its most celebrated stars joining popular elite brand ranks. Notably, Sonam Kapoor has made history as the first Indian actress to collaborate with Dior. Known for her fearless approach to style, Sonam has redefined the fashion landscape and her partnership with Dior promises exciting possibilities for the future.
Indian Stars as Global Faces & Collabs
This collaboration highlights Dior’s intent to strengthen its foothold in India, a market filled with both cultural influence and consumer demand. Kapoor’s new role is part of a larger trend, as Indian celebrities are increasingly integral to the luxury sector. Bollywood stars like Priyanka Chopra for Bulgari, Alia Bhatt with Gucci, Deepika Padukone for Louis Vuitton and Ranveer Singh for Tiffany & Co. shows how Indian stars are reshaping global luxury.
As a response, Sonam expressed that “it’s an honor to represent Dior during a time of innovation and elegance”. She also admires the label’s craftsmanship, which resonates with her personal aesthetic.
