Alo Yoga welcomed BTS member Jin as its newest global brand ambassador on October 17.
BTS Jin Featured on ALO YOGA’s Latest Campaign
The brand highlighted Jin's global influence and artistic spirit, which align with their values of mindfulness and self-love. Along with this announcement, Alo shared photos of Jin modeling his favorite pieces from their collection, which include the Make Waves hoodie, sweatpants, double take short sleeve, performance off-duty cap and the Alo Runner sneakers.
The partnership comes as Alo plans to open its first flagship store in South Korea’s Dosan Park in 2025. BLACKPINK's Jisoo is another popular ambassador of Alo while Kendall and Kylie Jenner are one of the high profile friends of the brand. Jin, who also collaborates with brands like Gucci, Fred Jewelry and Laneige, recently announced his solo album "Happy" which is set to release on November 15, 2024.
In response to this ambassadorship BTS Jin said
“What I really like about Alo Yoga is how they effortlessly combine comfort, style, and purpose while also emphasizing both physical and mental well-being, which is something I deeply value. Their approach to mindful movement really resonates with me—it's not just about what you wear, but how it makes you feel and encourages you to be present.” “This partnership with Alo means a lot to me because it aligns with values I personally hold close. As someone who values taking care of both my body and mind, working with a brand that encourages people to move with intention and live with purpose feels really meaningful. It’s a chance for me to connect with a community that believes in living fully, staying grounded, and being present — principles I try to live by in my own life and music."
