While showcasing a trio of vibrant outfits and styling attributes, she was reportedly working on a new campaign for the brand's SuperStay Matte Ink Liquid Lipstick. Each look featured a bold lip color paired with equally amazing accessories. Just like the theme, this shoot perfectly captured the iconic NYC vibe complete with yellow taxis, street signs, soft pretzels and apples as playful props.
Gigi’s overall look for the Maybelline shoot is meant to be standout. Hadid’s glossy, cherry-red manicure perfectly coordinated with her lacquered fuchsia lips. The almond-shaped nails, likely crafted using the Gel-X system that featured 3D tonal designs spelling out her name. Really a masterstroke that combines 2024's nail trends with winter 2025's rich color palette. This manicure is poised to be a seasonal trendsetter.
Hadid’s choices for the lip shade complemented her outfits beautifully. In a russet-toned leather bomber jacket, she wore a spicy reddish-brown lipstick resembling Maybelline's Brand Beauty and power.
For another look she appeared as leaning out of a cab window in a denim-on-denim outfit sporting a vivid magenta shade akin to Pathfinder or Artist.
For fans seeking a similar effect but with a softer-blurred finish, some products like SheGlam's Pout Pillow Cushion Matte Liquid Lipstick in Nod Off can deliver a vibrant, Hadid-inspired look. Whether it’s the nails, the lips or the outfits, Gigi’s latest campaign proves she knows how to stop traffic — literally and figuratively.
